Search Marketing
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Search marketing or search engine optimization (SEO) is the art of getting your website on page 1 of Google, Yahoo, MSN and the other major search engines. Now it is important to know the difference between natural or organic listings and paid listings.
Consumers naturally look at the websites that appear in the organic results section prior to looking at the paid or sponsored links. Internet users have learned to differentiate between these types of results and naturally favor the organic listings over the sponsored listings and that is why SEO is a more effective dentist marketing tool than PPC (pay-per-click campaigns).
Research has indicated that consumers equate placement in search engine results with quality. This means that consumers believe the best dentists will come up higher in the organic search results. The quality of a dental practice is not a factor in these results, however, only the quality of its website.
Search engines determine which websites appear in search results, and the order they appear in, by a web page's score in a complex mathematical formula. The higher a web page score the higher it will appear in the search results.
The formulas are secret. The factors that are included in the formula are, however, well established. Our online dentist marketing team includes some of the best search engine optimization specialists in the industry. Our team works hard to improve your website's score in the formula so your site can rank on top of the competition.
The three most important factors in the formula are: a) a website's content; b) the website's coding and c) the number and quality of websites that link to your website. During the optimization process we work on scoring the highest possible scores in these categories while only using white hat (ethical) techniques. To learn more about white hat versus black hat techniques click here.
A dentist marketing plan must include SEO as part of the plan. SEO is the most cost-effective way to achieve dentist practice growth. We take SEO further than our competition because we include some traditional Internet marketing techniques within our SEO packages to achieve in greater results.
In addition to optimizing your website on the three factors mentioned above, our SEO packages include the following dentist marketing features:
- Professional copywriting of keyword rich content for you website
- Professional copywriting and distribution of consumer-focused articles to improve your sites ranking, attract visitors to your website and create name recognition
- Optimized press releases to enhance name recognition, improve site ranking and bring visitors to your site
- Monthly consultation with our marketing team to discuss online and offline marketing of your website to increase growth and revenue
With our Dentist Marketing SEO Packages starting at only $149/month you will want to call us today for more information at 877-ROI-FOCUS or fill out the form below for a no-obligation proposal.
